Case Study Simulation Cotton On Limited Marketing Essay

Case Study Simulation Cotton On Limited Marketing Essay The purpose of the report is to establish three strategies which will address issues within Cotton-On Ltd causing their current financial troubles. The three chosen strategies are: research consumer buying habits, introduce online sales and expand sales into the European Union countries. These strategies will be explored and discussed to explain how they help improve the situation at Cotton-On Ltd. The first strategy â€Å"research consumer buying habits† shows how we look through the range of methods used for researching consumer buying habits in order to make a recommendation which is most suitable related to Cotton-On Ltd. Gathered data can be used to make decisions regarding various concerns with Cotton-On Ltd, such as product range, pricing or available sales channels. The methods used for researching consumer buying habits helps support other strategies because it allows Cotton-On Ltd to understand potential customers in new market settings. The second strategy â€Å"i ntroduce online sales† refers to Cotton-On Ltd using the internet as a tool to strengthen the company because it is increasingly beneficial for them. Through extensive research Cotton-On Ltd should introduce online sales because of their position within the market otherwise they will be disadvantaged compared to competitors. Also the potential of the online sales channel is an opportunity for them to expand online and take advantage of the internet as a marketing tool. However there is a range of different ways Cotton-On Ltd can choose to approach selling their products online and this will be further discussed within the report. The third strategy â€Å"expand sales into European Union countries† explores this topic in context of online sales. The UK is a leading European country in relation to online sales however there are bigger markets to be explored, since some of these markets are expected to grow in the next few years. The topics which will be discussed is the E uropean market related to Cotton-On Ltd, the aspect of the language barrier, the pricing / currency and any other points will be taken into consideration. All three strategies are explained to show the advantages for Cotton-On Ltd and highlight the main issues. We show how the strategies are linked together and where possible, suggest methods for implementation and overcoming issues. Those strategies are a starting point for the company to overcome their problems. Research Consumer Buying Habits Methodology Consumer buying habit is a complex matter and there are many factors that influence buying decision of the customer. When it comes to researching consumer behaviour for a business it is the greatest mystery of any business to solve (Matt Alderton, no date). There are many ways we could find out about consumer buying habits, but before doing anything else we need to investigate Cotton-On Ltd, its System or any previous study on the matter. One of the following techniques would be chosen to suit Cotton-On Ltd namely, interview, questionnaire, survey and consumer panel, but the best would be to organize customer focus group to help Cotton-On Ltd identify and find consumer specific needs. Customer focus group will produce good customer data in their own words, which would help create more effective marketing campaign and will expose problems within Cotton-On Ltd (Matt Alderton, no date). To get the best out of customer focus group it is important to stay focused on Cotton-On Ltd objectives that would have to be why the business is losing sale and how to save money?

Greed, not Grievance is the True Cause of Civil Wars Research Paper

Greed, not Grievance is the True Cause of Civil Wars - Research Paper Example Although there is a lack of common agreement regarding the exact causes of a civil war, it is nevertheless emphasized that the potential of civil war becomes less if a state has the capacity to maintain peace. A strong state has powers to exert control over citizens by positively addressing their grievances. On the other hand, a weak state can have inefficient bureaucratic power and lack of political and military strength. Such inefficiencies and weaknesses make it difficult to implement laws and regulations in order to maintain peace in the region. Therefore, a weak state has the possibility to create conditions to induce grievances among citizens. The state also experiences various challenges in discouraging and restraining dissent within citizens thus laying the foundation for potential civil unrests leading to a civil war. Other factors that affect a civil war can be economic disparities between different regions or between different social groups, class and religious frictions, government policies and international trade. Civil war has been defined as â€Å"an internal conflict where there have been at least 1,000 combat-related deaths per annum and where both government forces and an identifiable rebel organization have suffered at least five percent of the fatalities† (Nathan, 2008, p.263). The prevalence of civil wars in the form of widespread violence has become a matter of international concern, and therefore researchers focus on what makes countries prone to civil wars. This is one of the major issues for foreign policy leaders. Although at the beginning of the twenty-first century several violent civil conflicts ended, there still existed 30 internal armed conflicts in 24 places in 2002. Among these conflicts, 15 existed in Sub-Saharan Africa while 5 existed in Asia. During the second half of the twentieth century, there existed 127 civil wars among which 40 occurred in Sub-Saharan Asia while 30 took place in Asia.  

Safety Statistics Aviation Essay Example | Topics and Well Written Essays - 250 words

Safety Statistics Aviation - Essay Example nts such as pilot errors related to weather and mechanical issues, sabotage, and mechanical failure are vital for consideration in classifying commercial aviation data. Based on this classification, statisticians can compare the prevalent causes of accidents within a given duration. Secondly, the number of fatal accidents also need adequate consideration when comparing aspects of commercial aviation accident data. Civil accidents involve civil aircrafts with 19 or more passengers (Rodrigues, Cusick & Wells, 2012). The data showing the number of these kinds of accidents within a standard duration can aid in comparison of the prevalence or the rate of occurrence of fatal accidents. Finally, the number of fatalities and the survival rates in aviation accidents are imperative in making effective comparison data. Rodrigues, Cusick and Wells (2012) note that these issues depict the criticality of an accident and help in comparing accidents across the world within specific durations. In conclusion, there are critical points necessary for consideration when analyzing and comparing commercial aviation accidents statistics. They include the causes of the accidents, the number of fatal accidents, number of fatalities and the survival